Sales analysis is collecting your data to evaluate the performance of your sales team against targets. This in return helps you acquire vital insights about the top performing, and the underperforming products, the challenges in selling and marketing opportunities, sales forecasting, and sales activities that generate revenue.

With regular sales data analysis, you gain insights on the products that your customers buy and helps you to understand the reason as to why they are behaving in a specific way. Lead conversion and drop offs will also provide you with patterns. All these aspects enable you to optimize your sales process.