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Customers Expectations and Perceptions

An online price analysis has been done comparing the different commodity prices on the shelves of known supermarkets outlets. The total sum of the commodities so selected among the different supermarkets seems to tally with a few shillings’ differences. This could explain that the buyer/ consumer does not lose anything extra whether they buy from …

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Treat your employees well

Too many businesses today are based on driving prices lower by screwing over somebody: pounding suppliers or squeezing employees. Be the opposite. Put employees first, radically… If you take care of them, they will take care of your customer better than anybody else.

What to expect in the near future in the Kenyan retail industry

Kenya’s retail industry has continued to grow in the past few years. It’s actually been one of the key drivers of the Kenyan economy. With the IMF forecasting GDP growth will rise from 5.6% last year to 6% in 2016, retailers will be aiming for stronger returns amid increased consumer confidence. We have seen entry …

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