About Us

Bringing Change to Retail Development

Retail Worth is the leading retail analytics and insights company across Kenya and the East African region, providing retail based consultancy and solutions. With more than 15 years’ experience, we work with operators across different sectors including retail, leisure and transport to deliver unmatched results.

Our Expertise

Retail Worth has worked with clients all over the country and across East Africa for more than fifteen years, helping businesses respond to challenges when everything is on the line, from urgent performance improvement to complex restructuring, from risk mitigation to accelerated transformation.

Each project is different, but they all have one thing in common, a need for decisive, informed, and often urgent action. And because that need is at the heart of everything we do, it has come to shape every aspect of our business.

The way we work with our clients, as well as each other is as much a part of who we are as what we actually do. It’s what makes us different, and the partner of choice for some of the most successful as well as some of the most challenged businesses and  companies, when it really matters.

We Deliver

Because we only work with clients when it really matters to them, time is often a factor so we have to hit the ground running. Our people are assured problem-solvers, and our distinctive breadth and depth of experience means we’ve dealt with most situations before which means we move quickly from analysis to action, working in small, agile teams.

Working together also applies to the way we work at Retail Worth. We form bespoke teams for each project that can quickly draw upon talent from across our global network, which means we incorporate a richer range of thinking. So you have the right team at your side, not to mention a combination of resources you won’t find anywhere else.


We’re not just in your corner. We’re in the ring with you. We work shoulder to shoulder with you to ensure the work we do is completely integrated with your vision, culture and formula for success. You have invested time, energy, and experience into creating, growing, and managing your business, and while we bring a lot of experience to the table, we know it’s your table, and we feel privileged to sit at it with you.

We measure our success in real terms by the results we deliver, not just the advice we give. So unlike many consultancies, we don’t make recommendations and walk away, we stick around until the job is done. We’re accountable for a practical, sustainable outcome designed not just to help you succeed today, but to leave you ready to build on that success in the future when it really matters.

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We recruit the most highly qualified professionals in the business from a wide range of backgrounds, so when we take on a project, we bring diverse ideas and knowledge as well as specific industry experience and functional expertise to the table. But if we feel we can’t make a difference, or if we think there are other advisors who might be a better fit for what you need, we’ll say so up front. We’ll even point you in the right direction. We won’t just tell you what we think you want to hear, as trusted advisors to businesses, companies, business leaders, owners and boards, diligence and honesty are among our greatest assets.

Speak to Our Experts

Joseph Ndungu

Operations Lead

A retail guru with over 25 years’ yrs. hands-on retail / supermarkets experience and exposure. His retail journey includes; Branch manager-ship. ..At one time he was the Country manager-Nakumatt Rwanda. Supermarket’s branch setups and launches across Kenya, Uganda, Rwanda, Tanzania. Regional retail management reach through retail products exports. Immense retail experience with new products listings and launches across East Africa over 100,000 products SKUs. Retail teams management across the East African retail markets: Kenya = Uganda= Tanzania =Rwanda = south Sudan. Joseph is Strong in emerging supermarkets chains starter-ups /set-ups and positioning. Joseph was part of the team that oversaw the expansion of Nakumatt retail chain beyond Kenyan boundaries into Rwanda becoming Country Manager. In Farmers Choice Joseph was key to the growth of the export market of the products (Tanzania, Rwanda, Burundi, South Sudan, and Uganda). Joseph has helped many Kenyan retail startups. Joseph has worked for Nakumatt Holdings, Wool Mart, Farmers choice Ltd and Tumaini Self Services Limited.

Photo of James Macharia

James Macharia

Finance Lead

A certified Public Accountant (CPAK), Bachelors of Commerce, and Executive MBA from JKUAT. More than 15 years of experience in accounts, Finance and auditing in Manufacturing and Retail sectors of the economy having worked for Promasidor (K) ltd, Farmers Choice Ltd, East African Breweries Limited, Tumaini Self Services Ltd and Haltons Limited. Has served in the Executive Board of retail Traders Association of Kenya (RETRAK) and is also an ICPAK member.

Our Values


We acknowledge that the people we work with are trustworthy, ethical and value long-term success over short-term gain. Integrity is the pillar on which the other values lean, and the one most firmly entrenched today.


We capture the ideas of innovation and measure risk-taking for the firm, as well as anticipating future client needs and doing the right thing for clients every day.


It is not just about who we are and how we act, but what we achieve for our clients and teams.


This includes the basics of professionalism, such as disagreeing with ideas and not people, and also taking continual steps to make our workplace more inclusive so that we are better able to serve our increasingly diverse clients while becoming an employer of choice for top talent.


Human connectivity motivates all of us and makes Retail Worth special to work with and for. It’s not just that we achieve great results, it’s that we have a remarkable team of people who work together to make results happen.

Powering Change

Our solutions provides the metrics and actionable guidance which is needed for your business performance optimization. You will realize missed opportunities and determine the impact of your in-store initiatives to your customers, so you can guarantee positive ROI.

Retail Worth is trusted to work with Africa’s biggest brands, this means our consultancy is of the highest standards, and our solutions are based on strong evidence.